From Concept to Implementation, 
My Work Includes Everything Under ​the Marketing Umbrella. ​ ​

Before embarking on a career to provide strategic marketing consultation, I was fortunate to have gained wide-ranging experience as both a Vice President of Marketing and PR and Promotions Executive – enabling me to quickly identify and understand my clients' needs and goals and translate them into effective, all-encompassing marketing efforts.

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Endorsements 

Jeff Fox
Chief Brand & Marketing Officer 
PIZZA HUT, INC & YUM! BRANDS 

​"You just gotta love Helene. She is the total package. Smart, energetic, creative, dedicated, motivated, fun, personable, reliable, passionate... and the list goes on. Having the great opportunity to basically develop the brand and marketing strategies for 989 Studios and 989 Sports (a Sony PlayStation company) from scratch, Helene was a key architect of all we did. Her vision, tenacity and innate drive for success helped catapult 989 into a leading software developer and driving force within the industry. Helene is a consummate professional and I am lucky to have worked with her in the past, and would be fortunate to be able to do so in the future."

​Dan Goodhope 
General Manager  
WSI WATERJET SYSTEMS INTERNATIONAL 

"As a privately owned manufacturing company with global distribution, I can confidently say we have put Helene's tagline, 'Everything Under the Marketing Umbrella,' to the test. Helene has rebranded our company, developed trade show booths, introduced new product lines, developed a custom-programmed e-commerce website, shot branding and company videos, produced marketing materials for multiple cultures in multiple languages, and much more. In doing so she has interacted with our production personnel, technical personnel, sales and management staff, and all have enjoyed working with her immensely. Helene listens to our needs, presents multiple options from which we can choose, and leads us effortlessly through the process to completion. And yet with all of the experience, energy, and creativity Helene brings to the marketing table, her two greatest attributes are not specific to marketing at all and yet they should be cornerstones for any service provider: Helene makes everyone at WSI feel as if we are her only customer and she works for our company as if it were her own both in diligence and decision making. I could not recommend anyone more highly than Helene for all of your marketing needs!"

 Joe Caputo  
CEO Mercy Clinic Orthopedics
Orthopaedic Specialists of the Four States (ORTHO FOUR STATES) & PREMIER SURGICAL INSTITUTE   

"Helene Sheeler-Johnson is an exceptional individual, visionary, and mission-driven leader in the marketing arena. We owe all of our marketing success to her. She was instrumental in assisting Ortho Four States re-brand our organization. Her insight, vision and expertise has helped place our brand recognition at the top of all orthopedic services in our region. Her quality, attention to detail and comprehensive understanding of our market and the patients we serve are just some of the many attributes that have helped our marketing campaigns achieve exponential success over the years. If you have a marketing challenge and truly want to grow your business, Helene Sheeler-Johnson is the marketing leader you are searching for. Working with somebody of her caliber has been an extraordinary privilege."

Lee Allphin
 FOUNDER AND CHAIRMAN OF THE BOARD  
Employer Advantage

"If I could use only one word to describe Helene Sheeler-Johnson it would be Visionary. With vision she took Employer Advantage, founded 30 years ago, from the 20th century past to a 21st century future. She meticulously planned a strategy for marketing positioning, branding, and advertising. Her enthusiastic and in-depth understanding of the importance of social media brought about our foundational marketing presence in all social media platforms, including YouTube and Google My Business pages. From SEO-savvy website design and refreshing our logo to a brand video and a sparkling brochure, she made our company come alive in the eyes of those seeking our services. She led us by the hand, down the path to take advantage of public relations announcements and earned media. She taught me how to take industry knowledge and turn that into informative blogs. If I could add one additional word to describe how I feel about Helene, Thankful she is on our team."​

 Gary Guttenberg
International Business Developer, 
Lawyer, and Negotiator
B2WORLD | The Negotiation Curve

​"If you want someone with considerable marketing skills, I can strongly recommend Helene! Firstly, her analytical approach to helping unearth relevant unique selling points is a tremendously valuable exercise even for the founder of a company (like myself). Secondly, once the USPs are fleshed out, Helene creates a communication profile, website flow, and look-and-feel that is coherent, elegant, and compelling. Finally, Helene knows the ins and outs of marketing online and can guide anyone (even someone technically disinclined like myself) to both understand and benefit from taking a strategic approach to being meaningfully interactive online. Thank you Helene for your professionalism, creativity, and efficiency. I hope you appreciate how rare your service level and skills are these days. HIGHLY RECOMMENDED :)"

Amy Ipsen
Owner 
     LA BOUSSOLE MEDICAL SPA & WELLNESS CENTER 

"In launching our new business, we knew the importance of finding the right person to help us with our branding, marketing campaigns, and social media presence. After talking to Helene we knew she was that person. She immediately understood our vision and our excitement for wanting to offer something special to our community. She has been an asset to our team from day one in helping us reach our goals in this new venture. She is high energy and very passionate about helping us portray our business to the community in a way that sets us apart from our competitors. Her knowledge and experience is exactly what we needed to start off strong. We hope to continue building our relationship with Helene and that she will continue to direct us as we grow and expand!"
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Priscilla McKinney
President
LITTLE BIRD MARKETING  ​

"Helene is a great collaborator who brings her experience and energy to each project in a unique way. She is inquisitive and possesses an uncanny knack for distilling hordes of information down into palatable and actionable strategies. I do love calling her when given the opportunity to bring her into a project. I always know I am going to get a fresh perspective, and detailed attention to the real needs of my client. Her work ethic is commendable, and I would highly recommend her for local, regional and national campaigns alike."

Mark Beaumont
FORMER COO
CAPCOM

"Having worked with Helene for several years, I was very impressed with her marketing skills and acumen. She built a quality marketing team, and inspired them to push the creative envelope in campaigns that clearly improved the performance of our titles. She has shown innovation in her own thinking, and brings a broad marketing skill set to the equation. I was particularly impressed by her ability to jump in and do things on her own, while managing and motivating others. Helene was a pleasure to work with, and I would welcome the chance to do so again in the future."

John Soares
  ​NEWS DIRECTOR, PROFESSOR   

"Helene Sheeler-Johnson is the consummate strategic marketer with the ability to conceptualize, create and execute a campaign of any scope. When our TV station needed a comprehensive plan to introduce two news anchors to new time slots, Helene designed an expansive multi-platform campaign that included an aggressive use of social media and commercial advertising, creatively written press releases and talent profiles and then community outreach events that were innovative beyond measure. And she did it all within budget! Don’t miss out on engaging this talented professional who will meet - and then exceed - your expectations."

Mark Quinn 
President and CEO
SIBOSE, LLC

​"When I first got to know Helene I knew right away that I wanted to work with her but didn't have the right project at the time. Instead, I recommended her to a friend of mine who was in need of some marketing/PR help. I don't make this kind of referral unless I am very comfortable with the person as I don't want to let someone down based on my suggestion. Helene did exactly what I thought she would do and exceeded his expectation. I later had a project that we needed some help with so I called her to help me this time. Helene was incredibly creative in her approach, researched and brought in outside resources that ended up being perfect service providers for us, delivered a detailed budget and came in ON BUDGET, clearly defined the scope of work and what we would get for that effort, put in place solid metrics to measure success, and drove the project hard. There is no BS with Helene, she is a total straight shooter that will tell you what you need to hear even if it that is not something you necessarily want to hear. She worked very well with my internal agency and brought a significant amount of her passion to the project. I give my highest recommendation to Helene and encourage anyone needing help in the marketing or public relations space to give her a call. In a profession where there are so many pretenders, Helene delivers results and is a lot of fun to work with. If anyone reading this has any questions, feel free to reach out to me for more details."

Lee Radcliff
Publisher | Editor-in-Chief
SHOW ME THE OZARKS MAGAZINE

"I have worked with Helene for a few years now. She is brilliant, gifted and her experience and passion for her clients is truly amazing! She is very creative, talented and filled with energy! If you or your business are looking for ways to increase your brand awareness, planning a special project or anything under the marketing umbrella I would highly recommend Helene Sheeler-Johnson!"

Chris Lawing
Chief Cinematologist
MERCURY FILMS 

​"I've worked with Helene for over 20 years, so I guess that dates both of us a bit. But from the very beginning I was impressed with Helene's intelligence, dedication, energy and creativity. Over the years, I've seen her bring those great qualities and more to countless clients and partners. One can see her career path and easily recognize how her command of the entire marketing mix has been applied over and over for all types of organizations. I would never hesitate to work with Helene on any project or hesitate to recommend her to others."

Travis Roderick
Managing Partner 
P3 HEALTH SOLUTIONS 

​"Helene is an incredible person who is always fun, authentic and has a knack for combining market intelligence and strategy with innovation, creative energy and marketing genius to knock it out of the park every time. Her experience, energy and zest for life truly allows her to stand out and excel in the marketing and public relations industry. Helene brings amazing gifts, talents, energy and devotion to every project she tackles. She excels at taking very complex data and leading her clients through vision, creation and execution of simple but profound communication strategy. She is a friend, creative genius and someone I have the highest respect for, and I highly recommend Helene for any needs you may have in the marketing, branding or public relations space. She has the talent to take on any size project and you will gain tremendous expertise and insight while working with her. Helene delivers on target every time!"

Tim Granich
Vice President of Marketing
NCSOFT 

​"Helene Sheeler-Johnson is a spark-plug of creativity and inspiration. Her experience in Public Relations shines through in her approach to Brand Marketing. Messaging is key and Helene's ability to mix fresh creative programs and materials with highly effective copy and rock solid positioning is her true strength. As a manager, Helene is a fantastic motivator and mentor. It was a privilege to have worked for her."